On Friday the 21st of February 2014, I delivered an Open Group webinar titled ‘Using Business Architecture to Enable Customer Experience and Value Strategies’.
The presentation:
- Provides an overview of the digital disruption landscape;
- Looks at the principles and laws of disruption and their impact on the traditional roles of CIO and CMO;
- Discusses the shift required from product profitability to customer lifetime value and how this is realised in a digital strategy;
- Explores the challenges faced by both CMO and CIO in trying to realise a digital strategy;
- Provides an overview of EA’s Digital Strategy Services and how business architecture is used to help develop a digital strategy.
Webinar Video Recording
Slide Share presentation
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- Find out more about our Business Architecture training courses in London, New York, – Click here >
- If you are experiencing digital disruption, EA offers an integrated digital strategy in the context of your business – Find out more >
As always, we value your contributions so please feel free to do so in the comment section below.
Really good presentation. Very good linking of CX to EA and vice versa.
Great presentation, Craig – very thought provoking.