Craig Martin’s Open Group Conference Plenary slide pack and on demand live stream video here. The presentation focusses on using business motivation models, strategic scenario planning and capability based planning techniques to provide input into the strategic planning process. It will also highlight some of the output examples from engagements.

Presentation Slide Pack

Open Group Conference Live Stream Recording

In shifting the focus away from enterprise architecture being seen purely as an IT discipline, organizations are beginning to formalise the development of business architecture practices and business architecture outcomes. The Open Group has made the differentiation between business, IT and enterprise architects through their various working groups and certification tracks. However, industry at present is grappling to try and understand where the discipline of business architecture resides in the business and what value it can provide separate of the traditional project based business analysis focus. This presentation will take the audience through an overview of some of the critical questions being asked by business and how these are addressed through the discipline of business architecture. Using both method as well as case study examples, I will show the audience an approach to building more cohesion across the business landscape using business architecture techniques and artefacts.

The presentation will focus on using business motivation models, strategic scenario planning and capability based planning techniques to provide input into the strategic planning process. It will also highlight some of the outputs examples from engagements. Intended audience: Business Stakeholders, Strategic and Business Planners, Enterprise Architects, Business Architects, Business Analysts Key takeaways:

  • Overview of the business architecture discipline and how to differentiate this from the other disciplines 
  • An overview of how to provide input into strategic scenarios using business architecture 
  • Insight into the expected outcomes of a business architecture exercise using case examples 
  • A view into some of the data reports that can be extracted and what business questions these can answer
  • A view into where business architecture provides value to business at a strategic level 
  • An overview, using examples, of a strategic business architecture technique that complements the TOGAF® framework

Craig Martin is the Chief Operating Officer and Chief Architect at Enterprise Architects, which is a specialist Enterprise Architecture firm operating in the U.S., UK, Asia and Australia.

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