How to identify which customer needs, if serviced, will provide value to your customer AND to your business         

Organisations striving to be customer centric, at some point in time, will be faced with the task of identifying customer needs that must be serviced in order for the business to grow and out do their competitors. If you have a long customer needs ‘wish list’, the biggest challenge is justifying which feature is worth implementing and will provide the highest value to your customer and your business.