While a digital strategy is now a mandatory requirement for corporations the world over, there are varying perspectives of what a digital strategy should comprise, often reflecting the authorship of the strategy within the offices of Marketing, Products or Technology. However, in many instances these strategies appear indistinguishable from the business technology innovation strategies of yesterday.
At the heart of Digital Strategy should be the premise that the confluence of contemporary forces and capabilities present the opportunity for market disruption and service reinvention – yet invention and disruption generally escapes the major corporates seems to remain the domain of the start-ups.