Have you ever invested the time to work out what it is about yourself that got you to where you are today? Or taken it a step further and more importantly worked out what it is about yourself that will get you to where you want to be in the future? In a room full of competent business professionals, what makes you stand out? What is your point of difference? What is your Unique Selling Proposition?
At first, identifying your Unique Selling Proposition may seem relatively simple. You’re most likely well educated, have a desire to want more and have a grand ability to solve problems. But so does the person sitting next to you, and the person sitting next to them… so what is it that really makes you unique when it comes to the business world?