Design Thinking is more than thinking differently; it is working with, and for, people from the very beginning in order to create better outcomes. The key is engaging your executive sponsor and demonstrating enough value to give you the space (and resources) to deliver something that is innovative, technologically feasible, commercially viable and above all, desirable for the customer.
How can you gain the trust of executives and those in your team to understand and buy into the value of Design Thinking? It’s one thing for it to be a hot topic around the coffee machine; it’s another thing to take action.