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DEFINE YOUR DIGITAL STRATEGY

EA’s unique business architecture-led approach to digital strategy creates an integrated strategy and roadmap for digital investment.

Increasingly we are seeing digital capabilities create game-changing advantages for those organisations savvy enough to make the play. Marketing departments around the globe are abuzz with digital, applying these capabilities to better listen and respond to consumers, delivering the desired brand experience, iterating offerings, and establishing and maintaining customer relationships. Digital strategies however, are dependent on an integrated digital backbone to enable them. The technology must be designed to:

  • Support the need to deliver competitive insight by collecting and processing unprecedented amounts of data;
  • Enable consumers to self-select their own experiences; and
  • Present engaging content in a way that supports the required conversations to promote, persuade, and nurture targeted markets.

Digital is more than a technology play. It’s about the ability to enable customer value and improve efficiency and effectiveness across your organisation’s entire value chain. Many digital strategy offerings focus too much on one piece of the digital puzzle. We need to take a broader, more integrated look at how digital can change the game and create real advantages.

Digital Strategy Stakeholder Map – Enterprise Architects

EA’s unique business architecture-led approach to digital strategy creates an integrated strategy and roadmap for your digital investment. We create various lenses across your business strategy, customer experience, product & services, business capabilities, information, and information security when developing your digital investment roadmap. This ensures you have a complete view – and brings your digital future into focus.

 

OUR APPROACH

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EA’S BUSINESS ARCHITECTURE LED APPROACH TO DIGITAL STRATEGY BRINGS YOUR DIGITAL FUTURE INTO FOCUS”

  Customer Driven

  • Identify the environmental, industry and internal factors that are influencing the digital strategy
  • Obtain clarity on the goals and objectives of your digital agenda
  • Understand the key principles guiding your digital agenda

  Business Scenarios

  • Create the structure required to understand the business model required to realise your digital strategy
  • Create transparency and traceability across the market model, products and services model, and the operating model
  Digital Strategy

  • Obtain clarity on who the customer is and their value based intention
  • Obtain clarity on how the organisation means to listen and respond to consumers, creating brand experiences, and iterating offerings
  • Understand the customer touch points and the intended brand and product experiences
  • Create a view of the organisational capabilities across people, process, information and technology required to deliver the brand and product experiences

  Digital Roadmap

  • Create an understanding of the extent at which your current capabilities are able to support your digital strategy
  • Create clarity of the roadmap required to support the digital strategy
  • Obtain consensus, commitment and support for your digital strategy and roadmap which we believe are critical to the success of your strategy
  • Obtain clarity on your measures of success and identify plans to measure and monitor them

  Requirements, Info & Gov.

  • Improve the way you manage your digital requirements
  • Manage information from data architecture and information security through to delivering key messages to the market
  • Understand the content management approach and how it is enabled
  • Provide clarity over decision governance across the digital landscape

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Who we work with

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