Digital

Video: Digital Strategy Summit Presentation

While a digital strategy is now a mandatory requirement for corporations the world over, there are varying perspectives of what a digital strategy should comprise, often reflecting the authorship of the strategy within the offices of Marketing, Products or Technology. However, in many instances these strategies appear indistinguishable from the business technology innovation strategies of yesterday.

At the heart of Digital Strategy should be the premise that the confluence of contemporary forces and capabilities present the opportunity for market disruption and service reinvention – yet invention and disruption generally escapes the major corporates seems to remain the domain of the start-ups.

The Digital Playing Field: Positioning the CIO & CMO

You don’t have to look too far these days before you come across a story about the demise of the Chief Information Officer (CIO). Some argue that IT consumerisation, cloud and mobile are bringing into question the need for the CIO.  With the ability of practically anyone with a credit card to procure IT services some even go as far as to question the need for an internal IT department all together.  Those arguments however come under question when one considers more complex challenges such as the management, integration and utilisation of ‘big data’, information management, experience management and, more recently, digital.