You don’t have to look too far these days before you come across a story about the demise of the Chief Information Officer (CIO). Some argue that IT consumerisation, cloud and mobile are bringing into question the need for the CIO.  With the ability of practically anyone with a credit card to procure IT services some even go as far as to question the need for an internal IT department all together.  Those arguments however come under question when one considers more complex challenges such as the management, integration and utilisation of ‘big data’, information management, experience management and, more recently, digital.