Have you ever invested the time to work out what it is about yourself that got you to where you are today? Or taken it a step further and more importantly worked out what it is about yourself that will get you to where you want to be in the future? In a room full of competent business professionals, what makes you stand out? What is your point of difference? What is your Unique Selling Proposition?
At first, identifying your Unique Selling Proposition may seem relatively simple. You’re most likely well educated, have a desire to want more and have a grand ability to solve problems. But so does the person sitting next to you, and the person sitting next to them… so what is it that really makes you unique when it comes to the business world?
Let’s take this opportunity to drill down into the details of the top 3 perceived Unique Selling Propositions.
Education & Industry Experience:
It is safe to say that the majority of individuals in your field have an adequate level of relevant education achievements and industry experience. However what about the select few individuals that have gone above and beyond to secure the latest knowledge in their field? Those select few individuals who are truly at the forefront of the latest and greatest information? Are you apart of this group? Are you ensuring that you are professionally trained in relevant business practices that will equip you to help shape and deliver on future trends and requirements?
Our IT4IT Foundation Training course is an Accredited Training Course by The Open Group. It is a cutting-edge, new Reference Architecture to help IT functions design more effective Operating Models for IT. If you’re wanting to be a new adopter of the latest best practice teachings, this is the course for you.
Desire to want more:
While the majority of you and the individuals in your fields have pushed some boundaries to get you where you currently are, have you shattered any ceilings? Have you extended yourself to constantly strive for greatness? And more importantly, what tangible proof do you have of these achievements?
Our Applied Business Architecture course covers an end to end process for developing a business architecture. Providing you with a competitive advantage, this course covers includes a set of tools and techniques to provide linkage between high level strategic agendas and implementation, drawing on industry leading thinking such as The Business Model Canvas as a tool for visualizing business architecture views and prototyping new business model ideas.
Problem solving techniques:
To get to where you currently are, you will have proven problem solving techniques. However do you have techniques that help you to quickly conceptualise potential solutions? Do you have a structured approach to innovative problem solving that will help organisations deliver more human-centric solutions with quicker turnaround times?
Our Design in Business course is a Design Thinking course that introduces individuals and teams to design tools that will help you be more human-centred in your approach to problem solving.
Let this year be the year that you cement your Unique Selling Proposition.