WHITEPAPER: Experience Architecture

We have entered an era where customer experience is not simply defined by the user interface of self-serve mobile applications, but will be defined as a lifetime brand experience reflecting a corporations brand promise. We will see an intrinsic link between corporate vision, brand promise and a service portfolio that reflects the promise. Critically though it is not just the externally facing service portfolio that must be considered, as employee experience and the supporting employee service portfolio is now equally crucial.

A fusion of business, design and technology planning is required to realise this promise. We term this Experience Architecture and Enterprise Architects / FromHereOn* have published a whitepaper exploring how the fusion of Design Thinking and Enterprise Architecture is an essential path.

Webinar: Re-positioning the Value of the Architecture Practice

On Tuesday 7th October 2014, I delivered a webinar entitled ‘Re-positioning the Value of the Architecture Practice’. If you missed the opportunity to participate, I have provided a summary of the presentation and the recorded webinar video below.

Webinar: Architecture for the Masses

On Thursday the 13th of June 2013 I delivered an Open Group webinar titled ‘Bringing TOGAF® awareness to a much broader audience, inside and outside of the enterprise’. I’d like to follow up with a summary of the presentation and provide you with the slide pack via Slide Share and the recorded webinar video.

Craig Martin’s Open Group Conference Plenary

Craig Martin’s Open Group Conference Plenary slide pack and on demand live stream video here. The presentation focusses on using business motivation models, strategic scenario planning and capability based planning techniques to provide input into the strategic planning process. It will also highlight some of the output examples from engagements.

Getting Started with Business Interoperability – A Common Language

​For years I have seen organisations struggle to achieve Business Interoperability and waste resources time and time again arguing semantics. In my opinion the root source of this struggle is not having a common language.

Bridging Business Analysis and Business Architecture

On Thursday the 7th of March 2013 I delivered an Open Group webinar titled ‘Bridging Business Analysis and Business Architecture’. Since then I have received a number of queries so I’d like to follow up with a quick summary of the presentation.  In the presentation I investigate the relationship between the disciplines.  I outline the career path that one might take from the business analyst role towards more strategic business architecture roles and also look at techniques to make business architecture more effective in your organisation.

Webinar Video Recording

The presentation also highlights gaps and overlaps between BABOK, BIZBOK and TOGAF® and how using frameworks can support your current activities in this area.  Continuing this theme I have recently recorded a podcast with our CEO, Hugh Evans about business architecture and business analysis and what is the future of both of these disciplines.  The interview was moderated by Dana Gardner, president and principal analyst at Interarbor Solutions and was published on ZDNet.

Slide Share presentation

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