Do you value creativity in your organisation? In his book A Whole New Mind: Why Right-brainers will Rule the Future, Daniel Pink says we have entered the ‘Conceptual Age’ of creators and empathizers, where creativity will become the competitive difference. He outlines six essential elements: Design, Story, Symphony, Empathy, Play and Meaning.
A short-time ago I spent 3 days with a swarm of highly creative business people in Amsterdam at a Business Models Inc event
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